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JOANN and Girl Scouts: Supporting Female Leadership Together


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Starting today, Girl Scouts of the USA (GSUSA) and JOANN Stores will be teaming up to inspire girls, troops, and volunteers to explore their individual creativity and use it to make a positive influence on the world. Through a new reward program, JOANN will offer a discount to members of Girl Scouts and donate a portion of sales to GSUSA. Additionally, JOANN will offer space at its stores throughout the country to Girl Scout troops and councils for recruitment events, craft education, and cookie sales during cookie season. 

“As a Girl Scout alumna, I can personally attest to the impact this organization has on young women everywhere,” said Jill Soltau, president and CEO of JOANN. “We aim to inspire the creativity in all of us and to bring new ideas to life through people’s hands, hearts, and minds. Girl Scouts shares our passion for bringing imagination to action and has been empowering its members to create positive change for more than 100 years. Through JOANN’s Girls Scout Rewards program, we’ll be able to help members of the Girl Scout Movement take their creative activities even further and help make a lasting impact on the world. Our partnership is a terrific match, and we look forward to supporting this mission together.”

In addition to giving girls the chance to explore their creativity, JOANN guarantees that a minimum of $1.5 million from the Girl Scout Rewards program will go back to GSUSA over the next three years, demonstrating its deep commitment to girls’ leadership development. These funds will support GSUSA’s mission to build girls of courage, confidence, and character who make the world a better place. 

“We are truly excited to partner with JOANN, with the goal of our collaboration to inspire members of our Movement to channel their creativity as a force for positive change within their communities,” said GSUSA CEO Sylvia Acevedo. “Data show that our girls are innate makers, and Girl Scouts designs experiences that allow them to embrace their sense of ingenuity―a passion JOANN shares as well. Girl Scouts offers a creative atmosphere where girls can develop important leadership skills within a supportive, all-girl environment. I encourage everyone to join in the festivities on September 23 at JOANN’s Girl Scout Day to learn more about our organization and all the fantastic new programming we have added in the fundamental areas of STEM and the outdoors.”

“Few organizations have such breadth and lasting impact,” Soltau added. “We couldn’t be more proud to enter into this partnership with GSUSA and to continue fostering innovation and growth among future generations of female leaders.