Today, Girl Scouts of the Sierra Nevada (GSSN) and Girl Scouts of the USA (GSUSA) kicked off the 2021 Girl Scout Cookie season nationally, during a challenging time when many Girl Scouts are selling in creative, socially distant, and contact-free ways to keep themselves and their customers safe. Even in light of the COVID-19 pandemic, girls are adapting their sales methods to share the joy of Girl Scout Cookies through the largest girl-led entrepreneurship program.
Innovative Girl-led Sales Methods
The Girl Scout Cookie Program has long taught girls how to run a business via in-person booths, door-to-door activity, and the Digital Cookie® platform online, which GSUSA launched in 2014. When the COVID-19 pandemic hit in the middle of the 2020 season and girls were faced with the same challenges as other small businesses, girls in the Sierra Nevada quickly pivoted their sales methods. From running virtual cookie booths on social media to facilitating orders that ship directly to customers’ doors, girls as young as five years old are continuing to embrace their entrepreneurial spirits, stay connected to their communities, and have fun by participating in the cookie program. And, the proceeds from each and every purchase stay local with the troop and its council to power Girl Scouts’ essential leadership programming.
Girl Scouts is also providing new materials as part of their cookie badge program to support girls as they run their cookie business online and via social media, helping them be best equipped to sell during these times.
Introducing the newest Girl Scout Cookie
This year, Girl Scouts of the Sierra Nevada will offer the new Toast-Yay!™ cookie, a French toast–inspired cookie dipped in delicious icing and full of flavor in every bite. Toast-Yay! gives consumers a new way to celebrate moments of joy alongside other favorites, like Thin Mints® and Caramel deLites®.